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Brother’s accumulated production of home sewing machines reaches 50 million units

Sydney, Australia, 21 January 2013 - For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Brother is a leading manufacturer in the home sewing machine industry and has recently achieved a total accumulated production of 50 million home sewing machines (as of September 2012).

Brother’s history began in 1908 when the Yasui Sewing Machine Company was established in Nagoya, Japan. In 1923, Brother produced its first chain-stitching sewing machine for the mass production of straw hats. And then, in 1932 Brother Industries was established as a sewing machine manufacturer and successfully started producing sewing machines to a mass market.

Brother has played a crucial role in the home sewing machine market for many years, including the release of Japan's first electronic sewing machine (1976) and computerised sewing machine (1979), the World’s smallest and lightest home sewing machine with embroidery functions (1998), the NS range; easy to use computerised sewing offering simplicity, functionality and great value (2007), as well as the Quattro NV6000D, the ultimate in sewing, embroidery, crafting and quilting (2008).

More recently, Brother has proudly launched the 5th generation (V-Series) of innovative sewing, embroidery, and quilting machines which have new features that are completely unique to Brother. The V-Series is an unprecedented line of machinery in Brother’s history and one of the most highly-anticipated launches due to its six industry-first features, as well as its expanded work area.

Brother believes that the achievement of accumulated production of 50 million units is the result of patronage of long-time customers, effort of sales partners and Brother’s untiring efforts in development. For this reason, Brother would like to thank all its customers, business partners, employees and other stakeholders for their ongoing support; they have all contributed to Brother’s success.

Going forward, Brother will focus on product development to invigorate the home sewing machine market to reach 60 million units production, and strive for further sales expansion.

Transition of Home Sewing Machine Production

1932 Succeeded in mass-production of home sewing machines.

1971 Reached production of 10 million home sewing machines.

1979 Taiwan Brother Industries, Ltd. began production of home sewing machines.

1986 Reached production of 20 million home sewing machines.

1993 Zhuhai Brother Industries, Co., Ltd. began production of home sewing machines.

1998 Accumulated overseas production of home sewing machines (total of two factories: Taiwan Brother Industries, Ltd. and Zhuhai Brother Industries, Co., Ltd.) reached 10 million units.

2000 Reached production of 30 million home sewing machines.

2007 Accumulated production of home sewing machines at Zhuhai Brother Industries, Co., Ltd. reached 10 million units.

2007 Reached production of 40 million home sewing machines.

2012 Brother Industries Saigon, Ltd. began production of home sewing machines.

2012 Reached production of 50 million home sewing machines.


About Brother Industries, Ltd & Brother International (Aust) Pty Ltd

With over 100 years in operation, Brother Industries is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.

Brother International Australia (BIA) is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. BIA was established in 1977, with a head office located in Sydney and State offices located in Adelaide, Brisbane, Melbourne and Perth.

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Media Contact:
Renato Catalan and Amy Gao
Gap Marketing and Management Pty Ltd
02 9264 0701
renato@gapmarketing.com.au and amy@gapmarketing.com.au
Website: www.gapmarketing.com.au

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