Brother International (Australia)

Awards and Reviews

Monday, 09 October 2017 12:07

Brother Dominates PCMag Business Choice and Readers’ Choice Yet Again with Annual Consecutive Wins

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Brother Printers Receive Highest Overall Satisfaction Ratings in Nearly All Categories

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Sydney, Australia - 9th October, 2017– Producing a reliable printer is no easy task, but Brother’s customer first approach has demonstrated high performance in the past and this year has been no different. Once again, Brother proves to be the leader in home and business solutions and has been recognised with its’ fifth consecutive win for PCMags’ Business Choice Award, and its’ ninth consecutive Readers’ Choice Award for best printers of 2017.

This year, Brother has continued its dominance with satisfaction ratings improving across the board of PCMags’ categories, even more so than previous years. “For 2017, the work printers from Brother are so far ahead of the competition, they leave rivals in the dust,” said Ben Gottesman, PCMag. And if winning the award wasn’t enough, Brother topped every single category that was measured in the Business Choice Award scope this year.

Brother was also consistently awarded recognition from the readers of PCMag, receiving the highest overall satisfaction rating for printers less than a year old, home printers, inkjet all-in-one devices, monochrome laser printers, and monochrome laser all-in-ones.

“It's had a good decade,” said Gottesman. “The company's formula is very straightforward, though apparently not so easily replicated by its competition: make easy to set up, reliable printers that produce excellent output and don't cost a lot to operate. This year, many of Brother's satisfaction ratings got even better—if only slightly—from the year before.”

The PCMag Readers’ Choice Awards are based on overall customer satisfaction and printer attributes including setup, reliability, printing quality, technical support, repairs and the cost of consumables. Whereas the PCMag Business Choice Award also takes into consideration the likelihood to recommend the brand, with Brother leading the pack at a high 8.7.

“Putting stars in the eyes of our office-bound readers. Clearly if your business is on the hunt for a world-class printer for all your document needs, the choice is to pick your Brother,” Gottesman states. “Brother continues to fire on all cylinders, winning its’ ninth straight Readers’ Choice Award for printers. Nearly every way you slice it from overall satisfaction to satisfaction with reliability and the cost of inks and toners, Brother rates the best.”

The PCMag Business Choice and Readers’ Choice winners are determined by an email survey of PCMag community members that subscribe to the Readers' Choice Survey mailing list. This year’s survey was conducted between June 26, 2017 and July 17, 2017. Respondents were asked to rate their printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

About PCMag Readers’ Choice Awards

PCMag, a trusted source of IT industry reviews, regularly asks its readers to rate the companies they think make the best products and provide the absolute pinnacle of technical support and customer service. Now in its 29th year, PCMag’s Readers’ Choice Survey on service and reliability focuses on awarding the companies their readers love and has become a prestigious award in the IT industry.

About Brother International (Aust) Pty Ltd:

With over 100 years in operation, Brother International is globally recognised as a brand synonymous with delivering product innovation and customer satisfaction. A specialist in its product lines, Brother is always ‘At Your Side,’ with its customer first approach in all aspects of business. Brother combines this customer satisfaction and its strong commitment to environmental conservation to manufacture innovative, reliable and practical products in the printing, sewing, imaging and labelling markets.

Brother International Australia was established in 1977 as a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. With a head office located in Sydney and State offices nationally throughout Australia, Brother has grown from humble beginnings to a diversified multinational corporation.

About Brother Earth:

Brother has made a commitment to sustainability and making a positive difference to the environment. Brother Earth is a Brother initiative and aims to build a society that achieves sustainable development by taking responsibility and considering the environmental impact of all aspects of business operations. At Brother Earth, visitors can choose how funds are allocated and see how Brother is contributing to environmental sustainability on a global level. ‘Click for the Earth’ at and Brother will contribute to an environmental conservation project on a consumer’s behalf.

Media Contact

Nicole Watson
The Gap Agency
Office: +61 2 9264 0701
Address: Level 10, 263 Clarence Street, Sydney NSW 2000

Last modified on Monday, 09 October 2017 12:49