Brother International (Australia)


Cannes Lions winner ‘organises chaos’ in Brother InstaVideo campaign


Cannes Lions winner ‘organises chaos’ in Brother InstaVideo campaign


Sydney, Australia – 20th January 2014 -Photographer Meagan Cignoli whose Vine video was the first ever to win a Cannes Lions has produced a 15-second Instagram video for the latest Brother campaign created by The Works.

See it here


The New York-based photographer and social media influencer specialises in creating stop motion videos for Vine and Instagram. One of her six-second videos for US home improvement giant Lowe’s was awarded a Cyber Cannes Lions in June this year.


Now Cignoli has turned her talents to Brother to create an InstaVideo for Brother’s range of labellers and how they can help to ‘organise chaos’ at home, school and work.


Cignoli, who has also worked with brands including Nike, American Express, eBay and BMW, has more than 47,000 followers on Instagram and in excess of 20,000 Twitter followers. The Brother InstaVideo will be seeded across her social networks and it will also feature on the Officeworks and Brother partner websites.


Paul Swann, creative partner at The Works said: “Short form video on social media is allowing brands to explore different production approaches and Meagan has produced exciting and award winning work for some of the biggest names in the business. We’re delighted with what she’s crafted for Brother as well as being able to share it with her large audience.”


Kelly Wilson, senior marketing manager at Brother added: “Australians are leading increasingly busy lives and are turning to solutions that help organise the chaos. This campaign illustrates how Brother labelers can achieve that goal in a fun and entertaining way.”


About Brother International (Aust) Pty Ltd:


With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.


Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices located in Adelaide, Brisbane, Melbourne and Perth.


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Media Contact:

Renato Catalan and Nicole Watson

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