Brother International (Australia)


It’s the beginning of a whole new way to sew. Introducing Simplicity® by Brother

Brother Australia and Simplicity® Patterns have joined forces to offer an easy sewing experience for beginners or intermediate sewers. The Simplicity® by Brother range of machines include a Simplicity® pattern from the Learn to Sew, Easy to Sew and Amazing fit range guaranteeing that users have all the elements they need to start sewing straight away!.

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Sydney, Australia - 17 November 2014 – Brother International Australia, a leading manufacturer in home sewing machines, is proudly partnering with industry icon Simplicity® Patterns to launch three new sewing machines; Simplicity® by Brother.

'Keep it simple, keep it skilful' is the core message of the new Simplicity® by Brother family. This new range of sewing machines offers a complete and easy consumer experience in which the sewer has all the tools to create a project straight from the box*. Each machine is fully equipped with a great range of accessories, a Simplicity® pattern plus an easy to use Brother sewing machine, the perfect mix that guarantees the start of something beautiful.

"We are very proud to partner with Simplicity®, a leading pattern company that has supported creativity for more than 80 years. This new range really offers a combination between Simplicity's® high standards and easy approach to sewing with cutting-edge technology and innovation from Brother" stated Laura Penuela, Marketing Manager, Home Sewing Machines at Brother International Australia.

This new line-up includes three models: SL100, SL300 and SL500. Each machine has a variety of features that caters different sewing levels. The SL100; first threads to stitches, is perfect for beginners and includes 17 built-in stitches plus a Simplicity® pattern from the Learn to Sew range. The hardworking SL300; the experience of something intricate, is the next sewing step and features 27 built-in stitches and a Simplicity® pattern from the Easy to Sew range. The SL500; the beauty of something masterful, is the top of the range, a computerised sewing machine including 40 built-in stitches plus a Simplicity® pattern from the Amazing Fit range.

"The launch of Simplicity® by Brother marks a new age in the sewing industry. For years we have explored many ways to engage a wider audience; realising that one of the keys is making sewing easier and accessible. The new range of Simplicity® by Brother machines allows beginners to easily start their sewing experience, providing a complete out of the box experience with everything they need to start creating" said Ms. Laura Penuela.

The new Simplicity® by Brother machines are exclusively sold in Spotlight stores across Australia. To find out more of the great features that this range has to offer visit or visit your closest Spotlight store.

Range Overview


• Perfect for beginners
• 17 built-in stitches with pre-set stitch width and length
• 4-step auto buttonhole
• Simplicity® pattern included from the Learn to Sew range
• Top load drop in, jam resistant bobbin
• Bright LED light
• Instructional DVD included

• Your next sewing step
• 27 built-in stitches, including decorative stitches
• One-step buttonhole

• Simplicity® pattern included from the Easy to Sew range
• Needle threader
• Quick-set drop in bobbin

• Bright LED light
• Instructional DVD included

• You are taking sewing in your stride
• Computerised sewing machine
• 40 built-in stitches, including 5 one-step buttonhole styles
• Electronic jog dial for easy stitch selection combined with LCD display

• Built-in needle threading with one step action
• Simplicity® pattern included from the Amazing Fit range
• Electronic speed control for accuracy

• Quick set bobbin
• Bright LED light effectively lighting your workspace
• Seven point feed dogs for smooth fabric management and superior stitch quality
• F.A.S.T. (Fast And Simple Threading) bobbin winding system

All prices are inclusive of the prevailing taxes.

Availability, Warranty and Support
Vendor: Brother International Australia Pty Ltd
Warranty: 3 years return to base (RTB)
Available: Now from Spotlight Only

Pricing (RRP):
SL100 - $249
SL300 - $299
SL500 - $549

*Fabric and thread are not included

About Brother International (Aust) Pty Ltd:
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.

Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices located in Brisbane and Melbourne.

About Brother Earth:
Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.

Media Contact
Nicole Watson and Renato Catalan
Gap Marketing and Management Pty Ltd
Office: +61 2 9264 0701
Mobile: 0423 038 881
Address: Level 10, 263 Clarence Street, Sydney NSW 2000
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