Brother International (Australia)


The Brother ScanNCut Machine Wins Two Prestigious Awards


ScanNCut receives the popular Innovation & Design Award at the 2014 Consumer Electronics Show and is voted #1 Most Creative Item by Craft & Hobby Association

Sydney, Australia – 31st March 2014

Brother Australia is proud to announce that the recently launched ScanNCut; the world’s first home and hobby cutting machine with a built-in scanner, has won two of the most prestigious awards in the crafting and technology industries.

After three weeks of deliberations in North America and Europe, five judges from the industry research firm Envisioneering selected Brother’s ScanNCut as a winner of the Innovation & Design Award from more than 120 companies that launched new products during ShowStoppers at the 2014 Consumer Electronics Show (CES) in Las Vegas. Maintaining a winning momentum, ScanNCut was unanimously voted the #1 Most Creative Item the same week at the Craft & Hobby Mega Show in Anaheim by the Board of Directors of the Craft & Hobby Association (CHA).

Laura Penuela, Marketing Manager, Home Sewing Machines at Brother International Australia said “We are extremely honoured to be recognised with such important awards in the crafting and technology industries. ScanNCut is truly revolutionising the traditional electronic cutting machines market, since the Australian launch in December last year, ScanNCut has positioned itself as an indispensable tool for crafters and scrapbookers”.

ScanNCut sets the stage for ground-breaking technology in the crafting industry. The first of its kind with a built-in 300 DPI scanner, gives crafters the ability to scan anything they see, including clip art, save it to the machines memory to create endless cut designs—all without using a computer or having to purchase a single cartridge. ScanNCut has raised the bar for electronic cutting machines. With up to 840 built-in designs, including quilt and appliqué patterns, and a scanning area almost 12 inches wide, the possibilities of creating your most far-reaching designs and preserving moments in time are closer than ever before. Want to remember the first word your child wrote, scan it in, cut it out and create a keepsake forever.

Attendees at both CES and CHA were all the rave about the ScanNCut from Brother as they felt their creative juices flowing with bold and unique ideas. “I didn’t think I could scan clip art and it would cut the data with such precision,” said Liz Hicks, an expert industry crafter in the US. Kacia Hosmer, the designer behind Coconut Robot was equally thrilled and impressed and stated, “ScanNCut even calculates a seam allowance for quilt blocks. It really is the must-have tool for quilters!”

Reaching for the clouds, Brother raised the bar even higher with ScanNCut Canvas, a free cloud-based web application allowing designers to take their work to another level, creating original cut drawing data and converting SVG files to a format compatible with ScanNCut. Now, it’s easier than ever before to transfer files through the ScanNCut memory stick port. Never lose another document or cherished family photo again—just use ScanNCut as your own personal home scanner.

As ScanNCut is recognised as the #1 Most Creative Item by the Craft & Hobby Association and selected a winner of the prestigious Innovation & Design award, Brother Australia continues to set the standard for creative innovation and ground-breaking technology.

The new Brother ScanNCut home and hobby cutting machine is available at Spotlight, Lincraft, Brother Home Sewing Machines Authorised Dealers and selected Craft & Hobby outlets.

To see the ScanNCut machine in action click here.

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About the 2014 International CES

The 2014 International CES (Consumer Electronics Show), the world's largest consumer technology tradeshow, was held January 7-10, 2014 in Las Vegas. Brother products were displayed in Booth 70925 at the Venetian Hotel in the Fashionwear area. In addition to its booth, Brother displayed ScanNCut at ShowStoppers @ CES 2014 on January 7 in the Lafite Ballroom of the Wynn Hotel from 6-10 p.m.


About Craft & Hobby Association (CHA)

The Craft & Hobby Association (CHA) is an international non-profit trade association consisting of thousands of member companies engaged in design, manufacture, distribution and retail sales of products worldwide in the U.S. craft and hobby industry. For more information about CHA, membership or its award-winning CHA Conference & Trade Show, visit


About the Brother ScanNCut Machine

 The new award winning Brother ScanNCut home and hobby cutting machine allows consumers to:

  • See it – See it in a magazine? Online? In your mind? Have a favourite photo? Then pull it out, print it or sketch it
  • Scan it – Then, scan in those photos, printouts or sketches with the 300 DPI built-in scanner
  • Cut it – Choose your material – paper, fabric, vinyl – press a button, then cut it perfectly!
  • Create it – Showcase your beautifully cut designs throughout your favourite projects


Other exciting features you will admire about the ScanNCut include:


Variety of Built-In Designs, Quilt Patterns and Fonts.Basic shapes, intricate designs, borders, quilt patterns, fonts and more are all available on the easy-to-use colour LCD touch screen display. Simply select a design, and then have it cut out on your material of choice. For even more variety in your creations, combine built-in designs or scan an image to create a one-of-a-kind design.


Direct Cut.Single Pass…See it, Cut it! No more fussy cutting! Relax, and let the ScanNCut do the work for you. With just a few simple steps, the ScanNCut machine will scan your material, create the outline cuts, and allow you to select your design straight from the surface to cut out. This revolutionary feature will eliminate the hassle of hand-cutting designs from your favourite papers and fabrics!


Scan-to-Cut-Data.Scan and convert to cut data. Using the technology of the 300 DPI smart scanner, scan in your design and save it as a cut or draw file for use. The ScanNCut will create cut lines automatically, and then within minutes, hand drawn elements can grace the pages of your art work as a cut element or drawing with the assistance of the pen draw feature.


Fabric Cut.Yes, it can cut fabric, easily! Cut precise fabric shapes with ease! Pairing the erasable draw function with cutting, this machine offers the unique feature of drawing your seam allowance, and provides precise sewing guidelines – making sewing, quilting and appliqué projects easier to create.


Pen Draw.Creative Embellishment. Have you ever dreamt about adding custom drawings to your crafting projects? The ScanNCut gives you the ability to change your cut file – whether it’s from a previously scanned image or a built-in design, and replicate the design into a drawing in virtually seconds! With six drawing pens and two erasable pens, you can now take all your sewing and crafting projects to the next level.


The ScanNCut machine is available in two models – the CM110 and the CM550DX. Both machines include a variety of accessories which crafters and home hobbyists will find indispensable for all of their projects. Accessories and specifications vary by model.


For more information about the Brother ScanNCut click here



About Brother International (Aust) Pty Ltd:

With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.

Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices located in Brisbane and Melbourne.

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Media Contact:

Nicole Watson

Gap Marketing and Management Pty Ltd

02 9264 0701